Capturing the Modern NKD Woman: A Personal Branding Story
For NKD Jewellery's latest personal branding shoot, we crafted imagery that speaks to their brand essence - modern, lightweight designs for today's woman on-the-go.
NKD's target audience is young, hip and fashion-forward. Their jewellery is hypoallergenic and everyday wearable for busy students, professionals and style mavens. Our vision was to highlight these key brand attributes through candid shots with an urban, editorial vibe.
Light and natural defined our aesthetic approach. We played with a soft, romantic pink color palette complemented by sleek, modern touches. Hair and makeup had a fresh, glowing look. The model's outfits balanced soft femininity with tailored, of-the-moment pieces.
Canary Wharf's modern architecture and lush greenery created a stunning setting. From the area's iconic gardens, bridges and cafes, to its glossy corporate backdrops - each location infused the imagery with contemporary energy and edge.
Throughout the day, we focused on capturing the NKD woman's confident, carefree spirit through genuine expressions and poses. Laughter, thoughtful gazes and movement brought our stylized editorial story to life.
The final photos perfectly blend NKD's brand personality with ultra-wearable style moments. Sparkling shots of their unique, allergy-free designs take center stage. From day to night, the NKD woman's look exudes radiant femininity, spirited independence and above all - comfortable, effortless glamour.
Ready to craft your own compelling brand narrative? Let's collaborate!